Adgregate Markets and PointRoll Announce Strategic Partnership to Integrate ShopAds and PointRoll Rich Media Ads

PointRoll and Adgregate bring e-commerce innovation to rich media advertising

04.02.2010—Adgregate Markets, the leading provider of transactional advertising and distributed commerce technology, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and the leading provider of digital marketing solutions, today announced a multi-year, strategic partnership that will enable PointRoll clients to weave ecommerce solutions into their rich media ad campaigns across desktop and mobile platforms. Through the partnership and mutually preferred relationship, Adgregate becomes PointRoll's go-to partner for in-banner ads that feature secure ecommerce transactions through any publisher or ad network.

Adgregate's ShopAds allow for purchases directly within banner ads, shortening the path to conversion. These capabilities not only provide marketers with more insight into their target audience, but also increase consumer interaction time.

According to PointRoll's recent benchmarks report, rich media provides a 562% lift in response/return over standard ads and a 62% lift over flash banner ads. Depending on the campaign, including a direct-response element further increases response by 42%, with an additional 3% increase in brand time.

"Our choice to integrate Adgregate's ShopAds technology is based on the inherent value of bringing distributed commerce to our clients," says Jason Tafler, PointRoll CEO. "The flexibility and faster time-to-market that comes with Adgregate enables PointRoll to easily integrate their ShopAds platform into our products. Adgregate provides us with a robust, end-to-end transactional rich media ad solution that spans all media channels, including PC and mobile."

Although PointRoll has done transactional ad units in the past with other providers, it now joins the growing list of rich media providers that have selected Adgregate Markets for in-banner ecommerce transactions. As a result, PointRoll and Adgregate's ShopAds offering represents the best of breed providers across the desktop and mobile environments.

"Adgregate is honored to stand alongside the industry's leading rich media provider. Advertisers are now able to get the most out of their rich media campaigns by deeply engaging consumers with creative ads that also incorporate the results-driven value of ShopAds," says Henry Wong, CEO of Adgregate Markets. "Our partnership underscores the industry's recognition of the breakthrough solution that we have brought to market. We are proud to team up with PointRoll to help revolutionize the digital marketing landscape."

Today's partnership builds on Adgregate's continued industry success, which includes being recently named an OnMedia 2010 Winner, AlwaysOn's annual listing of the hottest emerging private companies in digital advertising.

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About Pointroll

PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile, social, and search campaigns. Understanding both the art and science of the digital medium, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 350 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results. For more information, please visit www.pointroll.com.

About Adgregate Markets

Adgregate Markets is the leading provider of secure advertising and distributed commerce solutions. ShopAds^TM guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. ShopFans^TM takes social shopping on Facebook and micro-sites to a new level. SecureAds^TM are the world's most secure ads for customer engagement. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including Techcrunch50 Finalist and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit www.adgregate.com.