Adgregate Markets Strengthens Management Team with Microsoft, AOL, UGO, and Unicast Veterans for Next Growth Phase

Company Named Best in Tech Innovation at DowJones VentureWire Showcase

10.13.2009—Adgregate Markets, the leading provider of transactional advertising solutions, today announced three key hires to its management team. Joining the Adgregate team are John Underwood as Chief Operations Officer, Manny Berrios as Chief Technology Officer, and Lori Stevens as Vice President, Sales.

John Underwood was recently Vice President of AOL's AIM Network Services where he managed its rich media ad business, and also previously led business development efforts for AOL Advertising. Mr. Underwood has extensive experience with transformative advertising businesses, having developed cross-platform advertising deals for AOL Time Warner and subsequently working to transform AOL into a scalable media sales business. In AOL's AIM messaging group, Mr. Underwood launched innovative rich-media advertising products, led business development, and managed AIM's developer program, with a focus on growing the reach, engagement, and monetization of the leading U.S. instant messaging service with over 30 million users. As Adgregate’s COO, Mr. Underwood will be responsible for network growth, advertiser and publisher recruitment, corporate development, and network operations.

"The Internet is currently experiencing a shift from a rigid 'destination web', where content and commerce are isolated in discrete websites, to a ‘distributed web’ where content and commerce can be consumed across the web in portable applications including social network applications, mobile device applications, web widgets, and rich media display ads," said John Underwood, COO, Adgregate Markets. "While this phenomenon is firmly underway in the case of content, the distribution of ecommerce is just beginning. With Adgregate’s transactional distributed apps and partnerships with ecommerce infrastructure and rich media ad vendors, it is clearly leading the way to distributed commerce."

Manny Berrios' extensive technology leadership and entrepreneurial experience has spanned over 17 years as Chief Technology Officer of several Internet media and technology services companies, and is a recognized and published expert in online security. Prior to joining Adgregate, Manny Berrios was the co-founding CTO of UGO Networks, an online gaming and entertainment company acquired by Hearst Corporation in 2007. At UGO, Mr. Berrios was responsible for building its technology infrastructure from the ground up, including its ad network, which served over 40 million worldwide monthly users; and its e-commerce property GameDealer.com, which handled over 1 million transactions per month. Mr. Berrios also co-founded and held CTO positions for several online ad tech, security, gaming and advance technology R&D companies, including AdFast Media, InTrust, In2apps, ActionWorld, Playlink, and I.T. Labs. As CTO of Adgregate, Mr. Berrios will lead all technology related initiatives at Adgregate Markets, including the development of its next generation ShopCloud^TM distributed commerce platform.

Also joining the team is Lori Stevens who will lead global sales efforts with rich media vendor partners, interactive agencies, online publishers, and direct advertisers. Lori has been at the forefront of rich media innovation since the industry's inception and is a well-known and respected industry expert. She will draw on her extensive experience leading sales teams and closing multi-million dollar rich media initiatives at top-tier rich media vendors Unicast, Microsoft Atlas, and Eyeblaster. Lori was also previously involved with both online and traditional ad sales at industry giants McGraw Hill and Ziff-Davis. In addition to her extensive success in direct sales, Lori excels at developing new sales channels and building institutional sales capabilities for pioneering ad technologies. She was also intimately involved with the eCommerce product launches for Idealabs! Free-PC, and the industrial manufacturing giant Thomas Industrial Network.

"Our focus from day one has been to transform online advertising by delivering innovative distributed commerce technology along with top-notch execution and client services. Recruiting an A-list team is a fundamental part of that strategy," states Henry Wong, CEO, Adgregate Markets. "The additions of John, Manny, and Lori will help us aggressively achieve that goal for our clients and partners."

Adgregate has also added William Urschel to the Company's Board of Directors. Mr. Urschel was Founder and Chief Executive Officer of AdECN, the first and only real-time auction-based exchange for online advertising. Following AdECN’s successful acquisition by Microsoft in 2007, Mr. Urschel served in various positions at Microsoft, including Partner and General Manager for the Display Advertising Platform and Insight Tools Group. Mr. Urschel is currently Principal of the Urschel Fund, which invests in software and internet startups.

"Bill Urschel brings extensive advertising industry expertise and contacts that will help guide Adgregate towards becoming the dominant transactional advertising company and market leader," said Wong. "Having worked closely with Bill at AdECN, I know first hand his innate ability to understand and anticipate market shifts in online advertising. Bill’s thinking is not hobbled by convention; which is exactly what you need when you have Adgregate's game changing technology poised to revolutionize display advertising."

Adgregate Markets was also recently named "Best in Tech Innovation" at Dow Jones' VentureWire Showcase 2009 on October 13-14. The event spotlights tech's most innovative companies - all vetted by VentureWire editors as industry standouts - to give investors, corporate executives, analysts and entrepreneurs a look at what's coming down the pipeline and some leads for their next deal, acquisition, or partnership. Adgregate CEO Henry Wong will discuss the rapidly evolving distributed commerce market and Adgregate’s growth strategy. He will speak at two sessions on Tuesday, October 13 at 10:30am and 11:45am. For more information, visit http://showcase.dowjones.com/.

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About Adgregate Markets

Adgregate Markets is the leading provider of secure advertising and distributed commerce solutions. ShopAds^TM guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. ShopFans^TM takes social shopping on Facebook and micro-sites to a new level. SecureAds^TM are the world's most secure ads for customer engagement. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including Techcrunch50 Finalist and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit www.adgregate.com.