ShopFans Case Studies : Apparel Retailer in Facebook  Book Publisher in Facebook

ShopAds Case Studies : Apparel retailer  Mobile  Media & Entertainment  Travel & Leisure  Book Publisher  Digital Downloads

Apparel Retailer in Facebook

A celebrity fashion apparel retailer looking for a way to transform the “social” conversations from its fans into sales conversions, utilized ShopFansTM to bring ‘members only’ deals to engage its fans on Facebook.

    Results
  • Increased Store Views by 7x
  • Increased Fan Base by 5x
  • Increased Social Interactions by 321%
  • Increased Conversions by 51%

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    Key Challenges
    Along with its success in selling its unique line of celebrity inspired fashion on its retail site, the brand was rapidly building a loyal fan base on Facebook as well. Despite successful campaigns inspiring conversation of its brand on Facebook, the brand was struggling with its next step in social commerce. The client was looking for an innovative way to tie conversations on the social graph with an instant ability to purchase its products directly in Facebook, thereby providing it with quantifiable value of its fan base. Using ShopFans, the brand both stimulated product buzz and increased sales through instant conversions, on its Facebook page and throughout its fans’ wall posts.

    Media Plan
  • Offer: Members only, flash deals
  • Target Audience: Ages 18-34 fashion forward women
  • Media: Fixed tab placement on brand’s official Facebook page

    • Results
  • Increased Store Views by 7x
  • Increased Fan Base by 5x
  • Increased Social Interactions by 321%
  • Increased Conversions by 51%

    • Key Insights
    ShopFans’ social interactions allowed the brand’s customers to mimic real life shopping experiences with friends. The client gained valuable insights into which products were “liked,” “shared,” “posted,” and “recommended” to friends, and tie those conversations directly to the ensuing purchases. By gaining insight into the preferences of its fan base, the brand can continually offer deals which will maximize the ROI of its marketing efforts.

Book Publisher in Facebook

Hailed a “Celebrity CMO” by Forbes Magazine and featured on NBC’s hit show The Apprentice, Jeffrey Hayzlett used ShopFans to promote social buzz around his new audiobook download, The Mirror Test, on Facebook as well as on Hayzlett.com.

    Results
  • Increased Social Interactions by 5x
  • Increased Conversions by 24%

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    Key Challenges
    Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. As Chief Marketing Officer of the iconic Eastman Kodak Company, Hayzlett was responsible for the company's worldwide marketing operations and record growth. As a recognized social media thought leader, it was only natural that the launch of his new book would leverage the power of social media. By utilizing ShopFans’ embedded social conversation tools, he launched the same storefront within Facebook and his micro-site; each allowing his fans to promote his new book through ‘likes,’ ‘shares,’ and ‘recommends’ on Facebook.

    Media Plan
  • Offer: Members-only, audiobook download
  • Target Audience: Business professionals and students
  • Media: Fixed tab placement on brand’s official Facebook page and micro-site

    • Results
  • Increased Social Interactions by 5x
  • Increased Conversions by 24%

    • Key Insights
    By integrating the social ‘hooks’ directly into The Mirror Test app, Hayzlett was able to introduce the audiobook both on Facebook as well as his own site. ShopFans’ built in social interactions allowed users to “recommend,” “like,” and “share” the audiobook even when interacting with ShopFans on Hayzlett’s micro-site, as well as within Hayzlett’s Facebook page.

Apparel Retailer

A cutting edge apparel retailer looking for an innovative ad solution to complement its eco-conscious and forward thinking brand identity, utilized ShopAds to bring exclusive, limited time deals through highly targeted ads to engage its customers.

    Results
  • Increased Engagement by 5X
  • Increased Purchase Intent and Conversion metrics by 25X
  • Increased Dwell Time on ads by 11%

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    Key Challenges
    The apparel retailer previously used standard display ads to drive its brand, but was never able to imprint its unique ‘shopping experience.’ Although the brand incorporated the latest rich media and consumer engagement technologies on its own shopping site, its traditional display ad campaigns lacked the same bleeding edge innovation that the brand, and its fashion forward designers, were known for. They were looking for an engagement vehicle befitting their brand identity as a cutting edge retailer. Using ShopAds, the retailer was able to imprint their unique brand and shopping experience and engage customers at the first point of contact.

    Media Plan
  • Offer: Exclusive, limited deals available only through ShopAds
  • Target Audience: Eco-conscious and fashion-savvy consumers
  • Media: Run of ad network and site-served publisher inventory

    • Results
  • Increased Engagement by 5X
  • Increased Purchase Intent and Conversion metrics by 25X
  • Increased Dwell Time on ads by 11%

    • Key Insights
    Tracking consumers from the point of discovery all the way to the point of conversion allowed for many insights into the shopping behaviors of the client’s consumers. ShopAds delivered quantifiable user engagement and purchase intent, and the brand was imprinted early on in the consumer shopping experience. Adding more products into the ShopAds catalog would increase engagement and dwell time significantly, and an integrated stored wallet solution would decrease shopping cart abandonment.

Media & Entertainment Mobile Campaign

A major media and entertainment brand was looking for an innovative mobile ad solution to complement its online ad campaign, and utilized Mobile ShopAds to become the first company to merge m-commerce with m-advertising.

    Results
  • Mobile ShopAd CTR on par with online CTR performance
  • “Purchase Intent” 3X higher than online performance
  • Conversion Rate exceeds online performance
  • Cart Abandonment Rate on par with online performance

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    Key Challenges
    The entertainment brand was releasing one of the most talked about films in the past year, and wanted an innovative mobile campaign to complement its online goals: drive awareness and conversions. They were looking for a mobile ad solution which could generate impromptu purchases and mindshare during the “pre order” period (as a predictor of future success), and then dynamically update on the “street” date to take live orders as well. Using Mobile ShopAds, the brand was able to satisfy its customers’ desire for speedy, convenient purchasing at the point of inspiration, and in doing so, exceeded its own expectations.

    Media Plan
  • Offer: Pre-Order and Buy Now new DVD release for mobile users
  • Target Audience: 18-24 male demographic
  • Media: Run of ad network inventory on mobile game apps

    • Results
  • Mobile ShopAd CTR on par with online CTR performance
  • “Purchase Intent” 3X higher than online performance
  • Conversion Rate exceeds online performance
  • Cart Abandonment Rate on par with online performance

    • Key Insights
    Considering the smaller form factor and the need to use a smart phone keyboard for checkout, it was surprising that the overall conversion rate for the mobile campaign exceeded online performance. This is especially true when considering online shopping carts have had a 20 year “head start” in optimizing the checkout and cart process. Capitalizing on convenient, “on the go” mobile purchasing was a key driver in the higher than comparable online advertising conversion rates.

Media & Entertainment

A leading home entertainment brand looking for an innovative ecommerce solution to convert content fans utilized ShopAds to compress the conversion funnel, capitalize on impulse purchases, and instantly convert at the point of inspiration.

    Results
  • Increased Purchase Orders by 65%
  • Increased Purchase Revenue by 51%

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    Key Challenges
    Although the brand had massive traffic to its TV series and movie micro-sites, the brand was forcing users to click-out to the brand’s destination commerce site and losing sales in the process. The brand was looking for a distributed ecommerce solution that could compress the conversion funnel and capture visitors on their content sites. Using a ShopAd embedded on the site, the brand both improved the user experience and increased sales through instant conversions.

    Media Plan
  • Offer: DVD and Blu-ray set for popular TV series
  • Target Audience: 18-29 enthusiasts of this TV series
  • Media: Fixed placement on publisher’s heavily trafficked content site

    • Results
  • Increased Purchase Orders by 65%
  • Increased Purchase Revenue by 51%

    • Key Insights
    Entertainment brands invest heavily in building heavily trafficked micro-sites focused on TV series or movie content, but then lose conversions through a lack of integrated commerce. ShopAds enable secure ecommerce to be embedded in a fixed placement on these ‘unsecure’ sites in order to capture conversions at the point of inspiration generated by these fan-oriented sites. Expanding the ShopAds merchandise to include all related fan merchandise would even further increase average order size and revenue.

Travel & Leisure

A leading online travel brand looking for ways to drive increased bookings on its website utilized ShopAds to acquire new users through exclusive gift card offers and in-banner digital fulfillment.

    Results
  • ShopAds conversions outperform non-ShopAds by 75%
  • Outperform average conversion rate by 2.5X
  • Average order size increase by 41% on primary website

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    Key Challenges
    Although a highly recognizable brand, the consumer direct travel provider was facing the same challenges many travel companies faced amidst declining travel budgets in a recession. To complement its existing branding campaigns, the client looked for innovative ways to increase traffic to its booking website and deliver hard ROI. To accomplish this, the travel brand chose ShopAds as its primary customer acquisition tool to drive exclusive hotel gift card sales and digital fulfillment in banner, which in turn, led to increased bookings and average order amount on the primary website.

    Media Plan
  • Offer: Exclusive gift card offer available only through ShopAds
  • Target Audience: Travel enthusiasts and discount shoppers
  • Media: Run of ad network on Top 5 ad network travel inventory

    • Results
  • ShopAds conversions outperform non-ShopAds by 75%
  • Outperform average conversion rate by 2.5X
  • Average order size increase by 41% on primary website

    • Key Insights
    The prominent placement of the McAfee Secure™ trustmark on ShopAds plays a major role in reassuring ‘ready to buy’ consumers. The exclusive hotel gift card offer, coupled with its immediate digital fulfillment, successfully capitalized on purchasers’ impulse buying habits and desire for instant satisfaction. After the initial customer acquisition through ShopAds, purchasers went to redeem the gift cards on the brand’s booking site. Compared with other users who came to the site, purchasers redeeming the gift cards spent more on travel bookings, including air and car rentals, increasing the brand’s average order size.

Book Publisher

World’s largest book publisher used ShopAds to sell audiobooks directly to consumers and allow purchases to occur in any web environment.

    Results
  • ShopAds virally distributed to over 1,000+ publisher sites
  • ShopAds direct to consumer outperforms other online acquisition programs by 4X

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    Key Challenges
    The brand’s website exists primarily as a reference site, providing prospective customers with only information on titles and authors. Converting their web property into a direct to consumer ecommerce and digital fulfillment experience would be extremely expensive and potentially conflict with its existing online channels. Instead, they wanted sales to occur in non-competing channels, including social networks and other forms of the distributed web.

    Media Plan
  • Offer: New release audiobook download through ShopAds
  • Target Audience: Special interest audiobook enthusiasts
  • Media: Site served publisher inventory

    • Results
  • ShopAds virally distributed to over 1,000+ publisher sites
  • ShopAds direct to consumer outperforms other online acquisition programs by 4X

    • Key Insights
    ShopAds provided the brand the exact solution they were looking for. The client was now able to sell directly to consumers without the burden of cost and management that is generally associated with a complete ecommerce website, while still allowing them to maintain full brand control in advertising campaigns. Moreover, because the ad was targeted at non-retail sites like social media and blogs, the brand avoided any notions of channel conflict with its existing retail partners.

Digital Products

A leading digital products retailer was looking for innovative ways to promote its products and utilized ShopAds to capitalize on impulse purchases and immediately fulfill its digital products at the point of inspiration.

    Results
  • ShopAds conversions outperform non-ShopAds by 3X
  • ShopAds engagement increases by 4X over non-ShopAds

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    Key Challenges
    The digital product retailer was looking for ‘on the spot’ purchasing and fulfillment to its customers. The brand was releasing a series of new digital video and audio products, and was promoting these new products heavily through online display advertising. The brand chose ShopAds to launch the industry’s first ever video on demand ad unit, which streamed demo/previews of the products, captured impulse purchases, and simultaneously provided digital fulfillment in banner; all without ever having to ‘disengage’ with the ad.

    Media Plan
  • Offer: New release and featured digital products through ShopAds
  • Target Audience: Special interest video enthusiasts
  • Media: Run of ad network and publisher site served inventory

    • Results
  • ShopAds conversions outperform non-ShopAds by 3X
  • ShopAds engagement increases by 4X over non-ShopAds

    • Key Insights
    ShopAds outperformed non-ShopAds in head to head A/B testing conducted by the retailer. The brand credits the ability to “Buy & Download Now” as the primary reason why ShopAds performed much better than its other rich media ads. The ability to have its customers’ desires satisfied immediately without ever having to leave the publisher site is another reason why this brand continues to pay for site served inventory on its partners’ content sites for promotion of its digital products, and using ShopAds as a core piece of its strategy.