Press Release

Adgregate Markets and Moxsie Launch Apparel Industry's First Ever ShopAds

Fashion Forward Retailer Uses Distributed Commerce to Engage its Consumers at the Point of Contact

01.28.2010—Adgregate Markets, the leader in transactional advertising and distributed commerce technology, today announced it has launched the industry's first ever apparel ShopAds^TM for Moxsie.com, a cutting edge apparel boutique focusing on independent fashion and designers. Moxsie is using ShopAds to bring exclusive, limited-time deals through highly targeted ads on fashion web sites like Racked.com. ShopAds allow Moxsie to acquire new customers and increase brand engagement by allowing impulse shopping from fashionistas looking for new styles and hot deals. In addition to engagement metrics, Adgregate's analytic tools allow brands to understand all aspects of "purchase intent" metrics, from dwell time around products, cart abandonment rates, to actual sales conversions. These metrics combined produce a much more insightful look into the 'big picture' for a brands' conversion funnel.

"Adgregate's ShopAds are a perfect engagement vehicle for Moxsie to provide customers seeking independent fashion merchandise at the point of contact," said CEO Jon Farhner, Moxsie. "To us, ShopAds provides more than conversions; it also enables customer engagement early in the shopping experience, so that they have the convenience of purchasing within the ad if they choose. ShopAds also imprints a potential customer with our brand, incentivizing them to visit our site later for further engagement."

Adgregate Markets is the first company to offer major apparel retailers and brands with the ability to launch interactive, distributed commerce advertising campaigns that can be deployed through ad networks, mobile networks, and social networks. According to eMarketer, online retail sales are predicted to grow by 11.5% to $157.6B in 2011; 20% of which is tied to apparel sales. Adgregate's entrance into online apparel represents yet another significant win for the leader of distributed commerce.

"Apparel is a great showcase of how our technology can, not only deliver true conversions for brands, but also engage a user at the point of discovery to browse, shop, and ultimately show purchase intent," states Henry Wong, CEO, Adgregate Markets. "We believe online apparel sales will be a significant contributor to our overall growth. We're proud to be partnering with a highly regarded specialty brand like Moxsie for our debut in this market."

To see the Moxsie ShopAds in action, please visit:
http://www.adgregate.com/web/showcase

About Moxsie

Moxsie.com is the online store for independent designer clothing, shoes, jewelry and more from around the world. Moxsie scouts the street, runway and the scene to find the freshest up-and-coming lines for tastemakers and influencers everywhere. Moxsie believes the web can put the ultimate experiential shopping experience in the hands of customers throughout the globe and open the door for independent designer collections to thrive and grow. Moxsie handpicks designers for the quality of product and the story they tell, from shoe labels born in New York lofts to denim collections from Los Angeles and beyond. To check out the Moxsie experience or to shop, visit www.moxsie.com.

About Adgregate Markets

Adgregate Markets is the leading provider of transactional advertising and distributed commerce solutions. ShopAds^TM guide prospective customers from the point of discovery to the point of purchase entirely within innovative ad formats. ShopCloud^TM is the fastest way to build distributed commerce applications, widgets, and micro-sites. Adgregate is a privately-held company based in the San Francisco Bay Area and is venture-backed by leading investors. For additional information, please visit www.adgregate.com.